When I started out my photography business I thought that website hosting was not an important choice.
I had already spent big amounts of money for professional gear and and I decided to subscribe with 1and1.com, one of the cheapers players in the market.
It was my first big mistake.
I spent a lot of time studiyng everything about SEO, I was using YOAST, my theme was responsive, my pictures were optimized for the screen, so why my SERP results were still bad?
And if it was not (completely) my fault?
HOW WAS PERFORMING MY WEBSITE?
I needed to TEST it with PINGDOM!
This was the performance of my old website: BAD, BAD, BAD.
MY WEBSITE WAS SLOWER THAN 82% OF ALL TESTED WEBSITES WITH A LOAD TIME OF MORE THAN 8 SECONDS!
Did you know that GOOGLE hates slow websites and penalizes them in the search engines?
If you need more information on this point have a look to THIS ARTICLE:
But the worst is that you loose customers and money!
40% of users will abandon your nice photographer website if it takes more than 3 seconds to load (source : Akamai 2009).
SLOW PAGES increase CLIENT FRUSTRATION.
They will just go away and never come back because they had a bad customer experience.
Consider that most of the time slow pages depend on server delays.
1 second delay in pages load time = 7% loss in customers (source : Aberdeen group).
As I said at the beginning my first website hosting was one of the cheaper on the market, 1and1.com.
My website had a load time of 8,34 seconds.
This means that more half of my potential clients would abandon immediately (7*8.34=58.38%)
Look at the results of my old website after signing up with Siteground.
IS INCREDIBLE, ISN’T IT?
MY WEBSITE WAS FASTER THAN 82% OF ALL TESTED WEBSITES WITH A LOAD TIME OF 1.45 s!
This is the test of my new website! it’s CRAZY FAST TOO THANKS TO SITEGROUND! IT’S FASTER THAN 90% OF all tested websites and the LOAD TIME is just 1 second!
Their plus? Their customer service!!!
For the first time in my life I love dealing with IT people. Their guys are really quick in answering and helpful and they give solutions. They took charge of my website transfer for free and did it at the speed of the light.